Connecting European and Chinese companies —
from first contact to signed contract.

Communication

The Chinese side of your communication

You have business in China and nobody in-house who knows the language and the customs. I take that part on.

• Correspondence and phone calls with the Chinese side, in Chinese or English
• Regular participation in business trips to China: I interpret, and I pick up what the Chinese side says among themselves
• The coordination that follows, in both directions

Available on an ongoing basis rather than per project.

Trade shows

Running your show as a project

The stand is the visible part. The rest is deadlines, orders and coordination — work nobody internally is ever given the time for, and which cannot wait. I have delivered five shows, on 70 to 140 m² in Germany and the United States.

• Working through the exhibitor manual, tracking deadlines, ordering the services you actually need
• Selecting and managing the stand builder — I don't build, so I can compare their quotes impartially
• Schedule built backwards from build-up day, logistics and temporary import, build-up and dismantling supervised in person
• On request, on the stand: approaching and qualifying Chinese visitors, and preparing the conversations worth having
• Wrap-up: contacts, costs, and what to do differently next time

Training

A working day with your team

No tea ceremonies, no business card etiquette. A day spent on the cases currently open in your projects, and on how to move them forward. What I pass on I learned inside a Chinese group, as the only German there who spoke Chinese.

• How decisions actually get made inside Chinese organisations — and who you need in the room
• How to tell whether a commitment will hold, and how to get one that does
• How to hand over specifications and deadlines so they are read as binding rather than aspirational
• What typically still moves after signature — and how to plan for it
• Your live cases, worked through in the session

Most enquiries are combinations — a trade show where two suppliers need checking at the same time; a supplier visit that turns into a conversation about an equity stake. Describe the case, not the category.

Track record

Eight years between European industry and Chinese companies

From the work itself

Career

2018–2019

Guangdong Lyric Robot Automation, China & GermanyEuropean Business Specialist. Market studies on potential plant locations, customers and competitors; commercial preparation of the actuator assembly line contract.

2020–2024

Lyric Automation GermanyBusiness development and marketing, Head of Marketing from 2021, Head of International Marketing from 2022, and Purchase Manager from 2023. Planned and delivered five trade show programmes of 70–140 m²: Battery Show Europe 2022–2024, Battery Show North America 2023–2024. Translated and reviewed the parent company's Chinese-language publications. Coordinated procurement across two sites and negotiated supplier contracts.

2021–2022

Acquisition of Nowa TeproAs assistant to the management board, project management for the acquisition: contract documents reviewed and revised, agreed with the law firm, the M&A advisers and the sellers, translated into Chinese and aligned with the parent company's legal department.

2024

Nowa Tepro Sp. z o.o., GdańskChairman of the Supervisory Board. Moderated between shareholders, including interpreting during negotiations. Prepared and coordinated financial and market reporting for the Chinese parent company.

Since 2024

IAIT — Institute for Automation and Industrial TechnologyProject management for market-entry and investment projects by Chinese companies in Europe, including the preparation of delegations and executive training programmes. Project lead for the “How to Do Business in Germany” video series with TH OWL.

Since 2024

TACTIC Asia Europe Consulting Sp. z o.o.Owner and Managing Director. The company was incorporated in 2022; I acquired it in November 2024 and renamed it. Trade show and advisory projects for clients in Germany and China. Since 2026, building and using my own tools: StandFlow for stand design and quoting, TACTIC SME Radar for target company research.

Education

M.Sc. International Business DevelopmentESB Business School, Reutlingen University. Previously B.A. Asian Business Languages and Management China, HTWG Konstanz, with study periods at Xi'an International Studies University and Nanjing University. German, English, Chinese.